HERE ARE SOME OF THE BRANDS I’VE WORKED WITH…
QUALIFICATIONS
PR Tools: Cision, Critical Mention, CoverageBook, Podchaser.
CMS: WordPress, Squarespace, Tumblr.
Social: Facebook Ads, Instagram Ads, Twitter Ads, Sprout, Sprinklr, Hootsuite, Falcon.io, Google Analytics.
Email: MailChimp, Emma, Constant Contact, IBM Watson.
Reputation Management: Yelp, TripAdvisor, TrustYou, Revinate.
Cloud: Google Drive, Dropbox, Box.
Design: Working knowledge of Adobe InDesign, Photoshop, and Illustrator.
EXPERIENCE
MARKETING & CONTENT CONSULTANT
September 2015 - present
Using my 10+ years of experience in marketing, media, and writing, I provide a wide array of services to clients in the lifestyle and hospitality industries, including but not limited to:
Writing original content - blog posts, ads, taglines, product descriptions, event descriptions, and more - while adhering to brand tone and voice.
Editing online content: copyediting for structure, style, creativity, clarity, and brand voice, and proofreading to catch any misspellings, grammatical mistakes, or typos.
Creating marketing plans including competitive analysis, positioning, messaging, and budget.
Guiding clients in branding, strategic positioning, and marketing plan implementation.
Creation and management of content calendars and editorial calendars for websites, blogs, and social media channels.
Researching local industries to identify growth opportunities for clients.
Monitoring, posting, responding, and/or recommending best practices for social channels including Twitter, Instagram, Facebook, YouTube, LinkedIn, and more.
Project management with creative partners and external vendors: graphic designers, UX/UI designers, public relations professionals, video production teams, event vendors, and more.
corporate MARKETING manager
noble house hotels & resorts / seattle, wa / august 2019 - NOVEMBER 2020
In-house creative team project manager, overseeing a portfolio of nine Noble House properties: Napa Valley Wine Train, River Terrace Inn (Napa), Argonaut Hotel (SF), Hotel Zoe (SF), Portofino Hotel & Marina (Redondo Beach), L'Auberge Del Mar, San Diego Mission Bay Resort, Kona Kai Resort & Spa (SD), and The Stella Hotel (Texas) as well as Noble House corporate brand initiatives.
Led copywriting, editing, and proofing efforts for all marketing and communication materials requested from the creative team, ensuring strategy is sound and content is on-brand for each distinct property.
Communicated project timelines, SOPs, and any needed updates from corporate creative team to onsite property contacts at each hotel. Assisted with layout and execution of multi-dimensional marketing campaigns, collaborating between corporate creative team and on-property teams. Worked with Regional Directors of Marketing and on-property DOSMs to determine upcoming marketing and promotional needs.
Maintained website content to ensure information and creative aligned with brand standards. Oversaw submissions of web content updates including new copy, imagery, packages, and promotions. Organized, maintained, and updated photography and video asset libraries.
MARKETING manager
thompson hotels / seattle, wa / MAY 2018 - july 2019
Managed all marketing efforts around events, collaborations, and promotions surrounding Thompson Seattle, Conversation restaurant, and The Nest rooftop bar & lounge.
Created and maintained in-room collateral, press kits, invitations, and event materials.
Developed and nurtured relationships with local and national level influencers and press. Spearheaded an annual calendar of influencer events for all outlets, spanning bespoke culinary experiences to pop-up fashion shows.
Collaborated with corporate social media and content managers to coordinate and approve creative and paid social strategy for all property channels, with a keen focus on influencer-created content and promotions.
MARKETING DIRECTOR
EDGEWISE HOSPITALITY / AUSTIN, TX / MAY 2017 - may 2018
Oversaw all activities, and initiatives associated with the promotion of EdgeWise Hospitality brands including Contigo restaurant, Contigo Catering, Contigo Ranch, and Chicon restauarant, and Contigo Fareground.
Managed marketing strategy, communications, digital content, public relations, promotional campaigns, collateral/graphic design, and community partnerships.
SOCIAL MEDIA MANAGER
VERTS MEDITERRANEAN GRILL / AUSTIN, TX / JULY 2016 - MAY 2017
Owned editorial calendar and online marketing strategy for restaurant group with 20+ locations nationwide.
Developed content and copy, collaborating with design team to produce and deliver assets for blog, email, website, and social media. Managed a creative team of six writers, photographers, and interns as well as a rotating team of regional social media coordinators.
Oversaw online promotions for four grand openings across New York, Boston, and Philadelphia. Communicated strategic decisions and deadlines to internal teams across four states. Worked directly with regional creative agencies to concept and create deliverables. Recruited and onboarded influencers to the Verts Taste Buds program in each metro. Conceptualized and executed monthly influencer events.
CONTRIBUTING EDITOR
ENDLESS SIMMER / MARCH 2011 – march 2017
Writer and editor for national level food blog, focusing on recipe creation, consumer reviews, and food travel.
Managed blog’s social media presence. Maintained relationships with PR professionals in culinary and hospitality industries across the nation. Attended a variety of press trips, tastings, and influencer/blogger events.
Digital Media Manager
W Hotels / Austin, TX / January 2014 – September 2015
Managed content marketing and online marketing strategy for W Austin Hotel. Lead content creator and editor for four property websites (TRACE Restaurant, AWAY Spa, Living Room Bar, W Hotel Austin). Communicated marketing campaigns and social media initiatives to internal teams and partner properties.
Head of creative project management; partnered with designers, developers, photographers, and videographers to produce deliverables. Oversaw complete redesign and relaunch of web presence and launch of new culinary blog.
Social Media Associate
Volusion / Austin, TX / December 2012 - December 2013
Main content creator for marketing communications team of leading online retail platform. Wrote and edited social media posts, blog posts, and whitepapers. Created and distributed internal marketing reports and announcements.
Successfully pitched and launched a featured social media column on company's industry resource site, The Ecommerce Authority.
Aggregated and presented data for marketing department reporting and analysis needs using Radian6, Google Analytics, Twitter Analytics, and Facebook Analytics.
Lifestyle Writer
The Horn / Austin, TX / April 2012 - December 2013
Covered restaurants, films, and special events in the Austin area.
Social Marketing Associate
Restaurant Freedom / Austin, TX / March 2012 - October 2012
Creation and execution of promotions and campaigns for multiple restaurants and bars (Uncle Billy's Brewery, Ski Shores Cafe, Little Woodrow's, Austin Java) using social media outlets and promotional tactics. Established and maintained brand identities and personalities in all communications.
Updated and monitored social media outlets for multiple accounts. Monitored web presence of each brand, and assisted in creation and promotions of onsite events and specials.
Events Coordinator
Radarworks / Seattle, WA / May 2010 - March 2012
Managed Facebook and miscellaneous web presence for mid-sized advertising agency. Maintained online communication channels and business development outreach with existing and potential clients and vendors.
Events development, proposal creation and editing, budget creation, site research, client expectation management, onsite execution and assistance. Two years onsite support at Microsoft Global Exchange conference. Managed logistics, food/beverage, and client relations for 900+ attendees.
Online Promotions Coordinator
Retrofitted Designs / Seattle, WA / August 2009 - May 2010
Publicized design start-up through corporate blog and social media accounts. In charge of promoting new products and designs to industry blogs, updating website, following up on PR leads.
Writer and editor for company blog, website and weekly client newsletter. Created and edited visual assets for website and email communications.
Marketing Assistant, Hiring Manager
Madison Holdings / Seattle, WA / May 2008 - June 2009
Wrote and edited copy for investment proposals, press releases, menus, and website of a rapidly growing restaurant group. Aided in development of online marketing and communication content, including company blog, Facebook, and Twitter accounts.
Directly assisted company owners in marketing and outreach. In charge of employee morale programs, event planning, writing and editing monthly corporate newsletter.
WRITING & BLOGGING EXPERIENCE
Editor and writer for Verts Mediterranean Grill's Flavor First blog, 2016-present.
Creator of food & travel blog A Time to Kale, 2013-present.
Writer and Contributing Editor for Endless Simmer, 2011-present.
Social Media Advice Columnist for The Ecommerce Authority, 2014.
Dining and Entertainment Columnist for The Horn, 2012-2013.
Featured freelance articles: Fitbit, Screener, The Hairpin, Huffington Post Taste, Huffington Post Recipes, Incolo Seattle, Examiner Seattle, Fashion Evolution.
ACHIEVEMENTS & APPEARANCES
Featured speaker at Austin's "Hot Takes" comedy debate series, 2017.
Judged at Austin Food Magazine's 1st annual Mac & Cheese Festival, 2016.
Judged at Four Roses Bourbon's Charity Cocktail Competition, 2016.
Elected Marketing Chair of the Austin Food Blogger Alliance, 2015.
Featured speaker at “Austin Eats” panel during General Assembly’s Made in Austin week, 2015.
Career day guest speaker at University of Texas at Austin’s Department of Nutritional Sciences, 2015.
Featured food writer at a sponsored press trip with the Philadelphia Board of Tourism, 2011.
Named a writer to watch by the Seattle Stranger, 2011.
Education
University of washington / SEATTLE, WA
Bachelor of Arts in Communications
Concentration in Technology and Society